Have you ever thought that financial literacy could be binge-watched like your favorite web series?
When we first started working on a personal finance app, we realized that India needed something more. Financial planning isn’t just about numbers, savings, or investments—it’s about understanding your life and your goals.
But there was one big challenge: How do WE simplify personal finance for middle-class Indians?
The truth is, over 110 crore Indians either find personal finance too complicated or don’t know much about it. For most families, topics like budgeting, savings, and loans feel boring, confusing, or only for experts. We knew we needed to change that.
When we started building our personal finance app, Badi Bahen, we had one clear goal: to simplify financial planning for every Indian family. But we also knew that teaching finance wouldn’t be enough on its own. People needed something that could:
Just like their favorite shows, learning personal finance can be entertaining and captivating.
Use characters and stories that mirror the struggles and aspirations of everyday people.
No jargon, no boring lectures—just simple, actionable advice for better financial planning.
We wanted to create something that would connect with families emotionally, while also giving them the tools to manage their money better.
That’s how Salahkar Didi was born—a 100-episode long web series on financial planning, designed to educate, entertain, and empower.
In the film Drishyam , Vijay Salgaonkar didn’t go to school to learn how to outsmart the police. He learned everything from watching movies. This made us wonder: If stories can teach someone to solve life’s toughest problems, why can’t they teach personal finance?
Just like Vijay Salgaonkar in Drishyam, stories can teach us life’s toughest lessons. Why not use them to learn personal finance?
Salahkar Didi’s stories mirror your life—your family, your struggles, and your challenges in managing finances.
Every episode offers simple, actionable solutions for managing budgets, EMIs, and achieving financial goals.
In Salahkar Didi, Sandhya, the elder sister everyone needs, helps people solve real financial problems with practical advice. Whether it’s about managing budgets, understanding EMIs, saving for your child’s education, or avoiding unnecessary expenses, every episode offers a simple solution to a real problem.
Meet Sandhya, or as everyone calls her, Salahkar Didi—the elder sister you never knew you needed. Through her thoughtful advice, Sandhya helps her family, neighbors, and friends solve their financial problems. From managing EMIs and creating a budget to saving for bigger goals, her solutions are simple, clear, and practical.
And in every story, Sandhya will teach you how to overcome these challenges in a way that fits your life.,
Financial literacy doesn’t have to be boring anymore. Watch episodes just like you watch your favorite web series.
Every story revolves around middle-class families and everyday problems you’ve faced or seen around you.
Clear, actionable solutions for budgeting, saving, investing, and achieving your financial goals.
100 episodes, each just a few minutes long—perfect for learning without spending hours.
The award-winning team behind FARK, bringing India’s first personal finance web series, Salahkar Didi.
The social face of Badi Bahen, also known as Salahkar Didi, helping families make smarter financial decisions.
This series isn’t about financial jargon or complex tools. It’s about understanding your money better, making smarter decisions, and building a secure future for your family.
Financial planning in India has never been this easy and relatable. Whether you’re a student, homemaker, or working professional, Salahkar Didi has something for you.
📅 Launching January 1st, 2025
🕗 Every Monday to Friday, 8 PM on YouTube
🎯 Don’t Miss Out on 100 Life-Changing Episodes!
Take one step toward better financial planning—because every family deserves a Salahkar Didi!
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