Meet Salahkar Didi

The Story Behind Salahkar Didi

Have you ever thought that financial literacy could be binge-watched like your favorite web series?

When we first started working on a personal finance app, we realized that India needed something more. Financial planning isn’t just about numbers, savings, or investments—it’s about understanding your life and your goals.

But there was one big challenge: How do WE simplify personal finance for middle-class Indians?

The truth is, over 110 crore Indians either find personal finance too complicated or don’t know much about it. For most families, topics like budgeting, savings, and loans feel boring, confusing, or only for experts. We knew we needed to change that.

What Makes It Special

The Beginning of Something New

When we started building our personal finance app, Badi Bahen, we had one clear goal: to simplify financial planning for every Indian family. But we also knew that teaching finance wouldn’t be enough on its own. People needed something that could:

Engage Them

Just like their favorite shows, learning personal finance can be entertaining and captivating.

Relate to Their Lives

Use characters and stories that mirror the struggles and aspirations of everyday people.

Effortless Learning

No jargon, no boring lectures—just simple, actionable advice for better financial planning.

We wanted to create something that would connect with families emotionally, while also giving them the tools to manage their money better.

That’s how Salahkar Didi was born—a 100-episode long web series on financial planning, designed to educate, entertain, and empower.

Why Stories Work

Why Stories? Why Salahkar Didi?

In the film Drishyam , Vijay Salgaonkar didn’t go to school to learn how to outsmart the police. He learned everything from watching movies. This made us wonder: If stories can teach someone to solve life’s toughest problems, why can’t they teach personal finance?

Learning Through Stories

Just like Vijay Salgaonkar in Drishyam, stories can teach us life’s toughest lessons. Why not use them to learn personal finance?

Relatable Characters

Salahkar Didi’s stories mirror your life—your family, your struggles, and your challenges in managing finances.

Practical Solutions

Every episode offers simple, actionable solutions for managing budgets, EMIs, and achieving financial goals.

In Salahkar Didi, Sandhya, the elder sister everyone needs, helps people solve real financial problems with practical advice. Whether it’s about managing budgets, understanding EMIs, saving for your child’s education, or avoiding unnecessary expenses, every episode offers a simple solution to a real problem.

Meet the Character

Who is Salahkar Didi?

Meet Sandhya, or as everyone calls her, Salahkar Didi—the elder sister you never knew you needed. Through her thoughtful advice, Sandhya helps her family, neighbors, and friends solve their financial problems. From managing EMIs and creating a budget to saving for bigger goals, her solutions are simple, clear, and practical.

Relatable Stories in Every Episode:

A father struggling to save for his child’s education.

A small business owner learning to manage loans.

A family trying to control their monthly expenses.

A delivery boy learning to understand his risk profile

And in every story, Sandhya will teach you how to overcome these challenges in a way that fits your life.

What Makes Salahkar Didi Unique?

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Binge-Worthy Learning

Financial literacy doesn’t have to be boring anymore. Watch episodes just like you watch your favorite web series.

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Relatable Stories

Every story revolves around middle-class families and everyday problems you’ve faced or seen around you.

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Practical Advice

Clear, actionable solutions for budgeting, saving, investing, and achieving your financial goals.

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Short and Simple

100 episodes, each just a few minutes long—perfect for learning without spending hours.

Our Team

Meet the Team Behind Salahkar Didi

Lost Creativity

The award-winning team behind FARK, bringing India’s first personal finance web series, Salahkar Didi.

Sandhya

The social face of Badi Bahen, also known as Salahkar Didi, helping families make smarter financial decisions.

This series isn’t about financial jargon or complex tools. It’s about understanding your money better, making smarter decisions, and building a secure future for your family.

Start Watching

Start Your Financial Journey Today

Financial planning in India has never been this easy and relatable. Whether you’re a student, homemaker, or working professional, Salahkar Didi has something for you.

📅 Launching January 1st, 2025

🕗 Every Monday to Friday, 8 PM on YouTube

Watch Salahkar Didi Now

🎯 Don’t Miss Out on 100 Life-Changing Episodes!

Take one step toward better financial planning—because every family deserves a Salahkar Didi!