About Our Journey

ABOUT US

The Story Behind Badi Bahen

Our Story

Our Story

In 2021, a simple request from his daughter Anushka made our founder, Mr. Ranadeep Saha, take a hard look at his finances. This moment of introspection revealed years of financial mismanagement that had left him struggling to secure his family’s future. Determined to turn things around, Mr. Saha embarked on a journey of learning—studying financial planning, pursuing professional courses, and adopting disciplined strategies to improve his financial situation.

His transformation inspired him to create something meaningful—a solution that could help others facing similar struggles. That’s how Badi Bahen was born.
Financial Advisor in India
Our Journey

What We Built: Trusted Financial Planning Tool

A comprehensive platform designed around your success

01

Holistic Financial Assessment

Avoid common money mistakes.

02

Personalized Strategy

Build and track personalized financial plans.

03

Expert Guidance

Achieve your financial goals step by step.

04

Ongoing Support

Success-Based Pricing: You only pay if you find our services beneficial, ensuring our goals align with your success.

Our commitment: This tool equips users to confidently manage their financial journey, providing comprehensive resources and guidance at every phase. It encompasses all aspects of financial health, from managing loans and making smart investments to enhancing savings and developing strong financial habits.

What Makes Us Different

Why Badi Bahen is Unique

Every financial journey is unique, and we've crafted Badi Bahen to reflect that. Whether you’re a teacher, shopkeeper, student, or business owner, our platform is tailored to your needs.

Personalized Approach

Personalized Guidance: We create plans designed around your specific financial situation.

Holistic Financial Planning

Simplified Tools: Our user-friendly platform makes financial planning easy and accessible.

Technology-Driven

Actionable Steps: Clear, practical advice to help you achieve your goals without confusion.

Badi Bahen is here to support the dreams of every middle-class Indian, no matter their background. From our founder’s personal journey to what we’ve built today, our mission is to make financial planning easy, effective, and meaningful for everyone.

Join us, and let’s build secure, happy families and a prosperous future together.

Our Vision

OUR VISION

To build a secure, happy India where middle-class families thrive financially and emotionally.

Our Vision
Our Mission

OUR MISSION

Every milestone, every dream—we're here to make it happen

Better Education

Help parents provide the best possible education for their children.

Dream Home

Make it easier for people to build or own their dream homes.

Retirement Freedom

Ensure everyone can retire without financial worries.

Celebrate Life

Ensure families can celebrate festivals and special moments worry-free.

Create Wealth

Help everyone grow wealth, regardless of their income.

Growing Together

Increase mutual fund assets to ₹500T by growing retail investors to 200M.
Core Values

OUR CORE VALUES

Our principles guide every decision and interaction

Customer-Centric Approach

Customer-Centric Approach

We prioritize our customers in everything we do. Our product is designed to reflect their dreams, aspirations, responsibilities, and achievements, making every interaction meaningful and personal.

Employee Empowerment

Employee Empowerment

Our employees are the heart of Badi Bahen. Every team member is a customer first and an integral part of our journey.

Transparency

Transparency

We believe in absolute clarity and honesty. From our work processes and app features to user agreements, transparency is at the core of our operations, ensuring trust at every step.

Proactive Support

Proactive Support

We don’t just guide; we act. Our proactive processes ensure that users are encouraged and supported to take timely actions toward achieving their financial goals

Realistic Planning

Realistic Planning

We value practicality. All our financial plans are designed to be realistic, actionable, and achievable, ensuring users can turn their dreams into reality.

Collaboration and Growth

Collaboration and Growth

We grow together by listening and learning from the experiences of our customers, employees, and partners. Every insight helps us improve and serve better.

Empathy and Inclusivity

Empathy and Inclusivity

We understand the unique challenges faced by middle-class Indians from all professions. Our solutions are crafted to be empathetic, inclusive, and accessible to everyone, in their language of choice.