ABOUT US
The Story Behind Badi Bahen
Our Story
In 2021, a simple request from his daughter Anushka made our founder, Mr. Ranadeep Saha, take a hard look at his finances. This moment of introspection revealed years of financial mismanagement that had left him struggling to secure his family’s future. Determined to turn things around, Mr. Saha embarked on a journey of learning—studying financial planning, pursuing professional courses, and adopting disciplined strategies to improve his financial situation.

What We Built: Trusted Financial Planning Tool
A comprehensive platform designed around your success
Holistic Financial Assessment
Avoid common money mistakes.
Personalized Strategy
Build and track personalized financial plans.
Expert Guidance
Achieve your financial goals step by step.
Ongoing Support
Our commitment: This tool equips users to confidently manage their financial journey, providing comprehensive resources and guidance at every phase. It encompasses all aspects of financial health, from managing loans and making smart investments to enhancing savings and developing strong financial habits.
Why Badi Bahen is Unique
Every financial journey is unique, and we've crafted Badi Bahen to reflect that. Whether you’re a teacher, shopkeeper, student, or business owner, our platform is tailored to your needs.
Personalized Approach
Holistic Financial Planning
Technology-Driven
Badi Bahen is here to support the dreams of every middle-class Indian, no matter their background. From our founder’s personal journey to what we’ve built today, our mission is to make financial planning easy, effective, and meaningful for everyone.
Join us, and let’s build secure, happy families and a prosperous future together.
OUR VISION
To build a secure, happy India where middle-class families thrive financially and emotionally.
OUR MISSION
Every milestone, every dream—we're here to make it happen
Better Education
Dream Home
Retirement Freedom
Celebrate Life
Create Wealth
Growing Together
OUR CORE VALUES
Our principles guide every decision and interaction

Customer-Centric Approach
We prioritize our customers in everything we do. Our product is designed to reflect their dreams, aspirations, responsibilities, and achievements, making every interaction meaningful and personal.

Employee Empowerment
Our employees are the heart of Badi Bahen. Every team member is a customer first and an integral part of our journey.

Transparency
We believe in absolute clarity and honesty. From our work processes and app features to user agreements, transparency is at the core of our operations, ensuring trust at every step.

Proactive Support
We don’t just guide; we act. Our proactive processes ensure that users are encouraged and supported to take timely actions toward achieving their financial goals

Realistic Planning
We value practicality. All our financial plans are designed to be realistic, actionable, and achievable, ensuring users can turn their dreams into reality.

Collaboration and Growth
We grow together by listening and learning from the experiences of our customers, employees, and partners. Every insight helps us improve and serve better.

Empathy and Inclusivity
We understand the unique challenges faced by middle-class Indians from all professions. Our solutions are crafted to be empathetic, inclusive, and accessible to everyone, in their language of choice.