In 2021, a simple request from his daughter Anushka made our founder, Mr. Ranadeep Saha, take a hard look at his finances. This moment of introspection revealed years of financial mismanagement that had left him struggling to secure his family’s future. Determined to turn things around, Mr. Saha embarked on a journey of learning—studying financial planning, pursuing professional courses, and adopting disciplined strategies to improve his financial situation.
His transformation inspired him to create something meaningful—a solution that could help others facing similar struggles. That’s how Badi Bahen was born.
This tool equips users to confidently manage their financial journey, providing comprehensive resources and guidance at every phase. It encompasses all aspects of financial health, from managing loans and making smart investments to enhancing savings and developing strong financial habits.
Every financial journey is unique, and we've crafted Badi Bahen to reflect that. Whether you’re a teacher, shopkeeper, student, or business owner, our platform is tailored to your needs.
Badi Bahen is here to support the dreams of every middle-class Indian, no matter their background. From our founder’s personal journey to what we’ve built today, our mission is to make financial planning easy, effective, and meaningful for everyone.
Join us, and let’s build secure, happy families and a prosperous future together.
To build a secure, happy India where middle-class families thrive financially and emotionally.
Help parents provide the best possible education for their children.
Make it easier for people to build or own their dream homes.
Ensure everyone can retire without financial worries.
Ensure families can celebrate festivals and special moments worry-free.
Help everyone grow wealth, regardless of their income.
We prioritize our customers in everything we do. Our product is designed to reflect their dreams, aspirations, responsibilities, and achievements, making every interaction meaningful and personal.
Our employees are the heart of Badi Bahen. Every team member is a customer first and an integral part of our journey.
We believe in absolute clarity and honesty. From our work processes and app features to user agreements, transparency is at the core of our operations, ensuring trust at every step.
We don’t just guide; we act. Our proactive processes ensure that users are encouraged and supported to take timely actions toward achieving their financial goals
We value practicality. All our financial plans are designed to be realistic, actionable, and achievable, ensuring users can turn their dreams into reality.
We grow together by listening and learning from the experiences of our customers, employees, and partners. Every insight helps us improve and serve better.
We understand the unique challenges faced by middle-class Indians from all professions. Our solutions are crafted to be empathetic, inclusive, and accessible to everyone, in their language of choice.
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